On this page 10 sections
- What Google allows and does not allow
- Step 1: Get your review link and QR code
- Step 2: Choose the right moments
- Step 3: Ask in person first
- Step 4: Follow up once with a message
- Step 5: Put the QR code where people wait
- Step 6: Reply to every review
- Be careful with results in reviews and replies
- A weekly routine
- FAQs
In short
To get more Google reviews, ask every student and parent at a good moment, such as after a test result or a parent meeting, and make it easy with a review link or QR code. Do not offer discounts or gifts, because Google prohibits incentives. Reply to every review you receive.
The way to get more Google reviews is simple: ask every family, ask at the right moment, and make it take less than a minute. No rewards and no pressure. Reviews matter because parents read them before they call, and because reputation is part of what Google calls prominence, one of the factors in how local results are ranked.
What Google allows and does not allow
Google's page of tips to get more reviews says you can ask customers to visit a link or scan a QR code. It also sets clear limits:
Offering incentives for reviews is prohibited.
Reviews must reflect a genuine experience.
Replying to reviews shows that feedback matters.
So do not offer fee discounts, gifts or marks for a review. Do not ask staff or relatives to write reviews as if they were students.
Step 1: Get your review link and QR code
Open your Google Business Profile.
Choose the option to ask for reviews and copy the link.
Turn the link into a QR code and test it on two phones.
Step 2: Choose the right moments
People write reviews when they feel something. These are good moments in a coaching year:
After a test where the student improved.
After a parent teacher meeting that went well.
After a doubt session that solved a long problem.
After a result, once the family has had time to celebrate.
At the end of a course.
Avoid asking on the day of admission. The family has no experience to describe yet.
Step 3: Ask in person first
A request from a teacher the family trusts works better than a mass message. A short script:
"We are glad the test went well. Many parents find us through Google reviews. If you have two minutes, would you share your honest experience? Here is the QR code."
Step 4: Follow up once with a message
Hello [Name], thank you for meeting us today. If you would like to share your experience of [Institute], this link opens the review page: [link]. Your honest feedback helps other parents. Thank you.
Send it once. Do not send reminders. If you use WhatsApp for this, message only families who have opted in, as explained in our guide to WhatsApp follow up messages for coaching admission enquiries.
Step 5: Put the QR code where people wait
Reception desk and counselling room.
Notice board near the exit.
Fee receipts and progress reports.
The last slide of a parent seminar.
Step 6: Reply to every review
| Review | Reply |
|---|---|
| Positive | Thank the person by name and mention one detail from their review. |
| Mixed | Thank them, accept the valid point and say what you have changed. |
| Negative | Stay calm, state facts briefly and invite a call with the centre head. |
Be careful with results in reviews and replies
If you quote ranks or selections in your replies or posts, the coaching advertisement rules apply. The 2024 guidelines on misleading coaching advertisements do not allow false claims about selection rates or guaranteed results. Step 4 of our guide on how to plan an admission marketing campaign for a coaching institute lists the main points.
A weekly routine
Monday: note which batches had a test or meeting last week.
During the week: teachers ask five families each, in person.
Friday: send the single follow up message to those who agreed.
Saturday: reply to all new reviews.
Keep the rest of the profile in shape with our Google Business Profile checklist for coaching institutes in Delhi.
Want a review routine set up for your centre? Ask Sprite Genix for a free local SEO and ads review and we will share a plan for your team.
