Performance Marketing FAQs.

What is performance marketing?

Advertising you judge by measurable outcomes such as leads, sales and return on ad spend, rather than impressions. Budgets move towards the campaigns, audiences and creatives that convert best.

How much ad budget do I need?

There is no fixed minimum. We recommend a test budget based on your industry's cost per click and your lead targets, then scale the campaigns that convert. The recommendation is part of the free proposal.

Which platforms do you manage?

Google Search, Performance Max, YouTube, Meta (Facebook and Instagram), LinkedIn and affiliate or influencer campaigns.

Who owns the ad accounts?

You do. Campaigns run in your own ad accounts and you keep full access and data even if you stop working with us.

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