Paddle is a revenue delivery platform, which allows B2B SaaS businesses to amalgamate their workflow and become more efficient at selling digital products and subscriptions. The UK-based company is on a mission to take away the pain of payments fragmentation in a unique way, by serving as the merchant of record for software & SaaS companies.

Paddle handles all payment routing, tax collection, compliance, invoicing, subscription management, renewals, reporting, and fraud protection. The startup was founded in 2012 by CEO Christian Owens and co-founder Harrison Rose, who wanted to make it easier for software companies to sell their products.

In 2022, Paddle raised $200m in Series D equity and debt financing at a valuation of $1.4bn, making it the UK's latest unicorn. The Series D investment — led by KKR with participation from previous backers FTV Capital, 83North, Notion Capital, Kindred Capital, brings the company's total financing to $293 million.

About the Paddle.
  • Industry: Software
  • Tags: SaaS
  • Business Model: SaaS
  • Customer Model: B2B
  • Website: www.paddle.com
  • Legal Name: Paddle

Data updated as of February 26, 2025.