Peloton provides connected fitness products, such as the Peloton Bike and the Peloton Tread, which include a touchscreen interface for streaming live and on-demand classes. The company's connected fitness subscriptions offer access to all live and on-demand classes through Peloton Digital app. Peloton has approximately 6 million users as of 2024. The company sells products online as well as through its retail showrooms. The company was founded in 2012; this is Peloton's very first pitch deck and the earliest known investor materials for the smart fitness startup.

About the Peloton.
  • Industry: Sports
  • Tags: Sports, Hardware, Events, Video, Smart Fitness, Fitness
  • Business Model: E-commerce, Subscription
  • Customer Model: B2C
  • Website: www.onepeloton.com
  • Legal Name: Peloton

Data updated as of February 26, 2025.